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About Simply Scandi

Bring the look & lifestyle home

Simply Scandi is a magazine for Scandi lovers everywhere, featuring interiors and lifestyle content from our favourite brands and people, inspiring anyone to bring home a little ‘Scandi’.

The Simply Scandi brand has our quarterly magazine at its heart – but we are so much more than a beautiful print product. Here, on our website, you’ll also find inspiring home tours, Scandi style ideas and lifestyle features.

Once a week, we send out our newsletter sharing behind-the-scenes, blog posts and much more, including the next Simply Scandi Special series launch date and details of free mini magazines (we do love to treat our readers). Need a daily Scandi inspo hit – then you’ll find the team over on Instagram @simplyscandimag

Banner photography: House of Pictures.

The Simply Scandi story

How it started…

With its home in the UK, Simply Scandi was launched in November 2020 by Jennifer Morgan (, who has over 24 years’ experience in the homes sector. “Launching Simply Scandi was a career-long dream. Having edited magazines for the leading publishing houses… to have your own ‘baby’ is just amazing," she says.

Alongside Jen, you’ll find one of the best art directors in interiors, Jo Craig ( The duo have worked together on many successful launches and redesigns across the homes sector, still producing brand magazines and branding projects for interiors clients today. Jen can also be found writing for interiors magazines and brand websites.

Simply Scandi is the first magazine from Riley Publishing, an exciting new homes and lifestyle publishing brand.

“I’m often asked why we love Scandi style so much. I believe it’s because it has such wide appeal, be it rustic, elegant or modern, and the many variations in between.”

— Jennifer Morgan, Editor & Publisher, Simply Scandi